(123) 456-7890 email@domain.com

Privacy Policy

Privacy policy

Personal data (hereinafter referred to as “data” for the most part) is processed by us only as necessary and for the purpose of providing a functional and user-friendly website, including its content and the services offered there

Pursuant to Art. 4 No. 1. of Regulation (EU) 2016/679, i.e. the General Data Protection Regulation (hereinafter referred to only as “GDPR”), “processing” means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, arrangement, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

With the following privacy policy, we inform you in particular about the nature, scope, purpose, duration and legal basis of the processing of personal data, insofar as we decide either alone or jointly with others on the purposes and means of processing. In addition, we inform you below about the third-party components used by us for optimization purposes as well as to increase the quality of use, insofar as third parties process data through this, again under their own responsibility.

Our data protection declaration is structured as follows:

I. Information about us as the responsible party
II. rights of users and data subjects
III. Information on data processing

I. Information about us as the responsible party

The responsible provider of this website in the sense of data protection law is:

Steinmusic Pro GmbH
Hingbergstraße 103a
45468 Mülheim an der Ruhr

Management
Gabriele Stein

Headquarters

Commercial register
Commercial Register Duisburg No.: HRB 31111
VAT ID No. DE 324635348
WEE Nr. DE 82314433

contact:

Phone: +49 (0)208 32089

fax: +49 (0)208 390938

E-Mail: info(at)steinmusic.de

Data protection officer at the provider is:

Steinmusic Pro GmbH
Hingbergstraße 103a
45468 Mülheim an der Ruhr

Management
Gabriele Stein

Contact:

Telefon: +49 (0)208 32089

Telefax: +49 (0)208 390938

E-Mail: info(at)steinmusic.de

II. Rights of users and data subjects

With regard to the data processing described in more detail below, users and data subjects have the right to

  • confirmation as to whether data concerning them is being processed, to information about the data processed, to further information about the data processing and to copies of the data (cf. also Art. 15 DSGVO);
  • to correction or completion of incorrect or incomplete data (cf. also Art. 16 DSGVO);
  • to the immediate erasure of the data concerning them (cf. also Art. 17 DSGVO), or, alternatively, insofar as further processing is necessary pursuant to Art. 17 (3) DSGVO, to the restriction of processing in accordance with Art. 18 DSGVO;
  • to receive the data concerning them and provided by them and to transfer this data to other providers/controllers (cf. also Art. 20 DSGVO);
  • to lodge a complaint with the supervisory authority if they are of the opinion that the data concerning them is being processed by the provider in breach of data protection provisions (cf. also Art. 77 GDPR).

In addition, the Provider is obliged to inform all recipients to whom data has been disclosed by the Provider about any correction or deletion of data or restriction of processing that takes place on the basis of Articles 16, 17 (1), 18 DSGVO. However, this obligation does not exist insofar as this notification is impossible or involves a disproportionate effort. Notwithstanding the above, the user has a right to information about these recipients.

Likewise, according to Art. 21 DSGVO, users and data subjects have the right to object to the future processing of data concerning them, insofar as the data is processed by the provider in accordance with Art. 6 para. 1 lit. f) DSGVO. In particular, an objection to data processing for the purpose of direct advertising is permitted.

III. Information on data processing

Your data processed during the use of our website will be deleted or blocked as soon as the purpose of the storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information on individual processing procedures is provided below.

Server data

For technical reasons, in particular to ensure a secure and stable Internet presence, data is transmitted by your Internet browser to us or to our web space provider. With these so-called server log files, among other things, the type and version of your Internet browser, the operating system, the website from which you have accessed our website (referrer URL), the website(s) of our website that you visit, the date and time of the respective access and the IP address of the Internet connection from which the use of our website takes place are collected.

The data collected in this way is stored temporarily, but not together with other data about you.

This storage takes place on the legal basis of Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the improvement, stability, functionality and security of our website.

The data is deleted again after seven days at the latest, unless further storage is required for evidence purposes. Otherwise, the data is exempt from deletion in whole or in part until final clarification of an incident.

Cookies

a) Session cookies/Session cookies

We use so-called cookies with our Internet presence. Cookies are small text files or other storage technologies that are placed and stored on your terminal device by the Internet browser you use. Through these cookies, certain information from you, such as your browser or location data or your IP address, is processed to an individual extent.

This processing makes our website more user-friendly, effective and secure, as the processing enables, for example, the reproduction of our website in different languages or the offer of a shopping cart function.

The legal basis for this processing is Art. 6 para. 1 lit b.) DSGVO, insofar as these cookies data are processed for contract initiation or contract execution.

If the processing does not serve the purpose of initiating or executing a contract, our legitimate interest lies in improving the functionality of our website. In this case, the legal basis is Art. 6 para. 1 lit. f) DSGVO.

When you close your internet browser, these session cookies are deleted.

b) Third-party cookies

Where applicable, cookies from partner companies with which we cooperate for the purposes of advertising, analysis or the functionalities of our website are also used with our website.

The details of this, in particular the purposes and legal basis for the processing of such third-party cookies, can be found in the following information.

c) Removal option

You can prevent or restrict the installation of cookies by setting your internet browser. Likewise, you can delete already stored cookies at any time. However, the steps and measures required for this depend on your specific Internet browser used. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support. In the case of so-called Flash cookies, however, processing cannot be prevented via the browser settings. Instead, you must change the settings of your Flash player. The steps and measures required for this also depend on the specific Flash player you use. If you have any questions, please also use the help function or documentation of your Flash player or contact the manufacturer or user support.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be fully used.

Contract processing

The data transmitted by you for the purpose of using our range of goods and/or services will be processed by us for the purpose of processing the contract and are necessary to this extent. Conclusion and processing of the contract are not possible without the provision of your data.

The legal basis for the processing is Art. 6 para. 1 lit. b) DSGVO.

We delete the data with complete contract execution, but must observe the retention periods under tax and commercial law.

In the context of contract processing, we pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes.

The legal basis for the transfer of data is then Art. 6 para. 1 lit. b) DSGVO.

Customer account / registration function

If you create a customer account with us via our website, we will collect and store the data you entered during registration (e.g. your name, address or e-mail address) exclusively for pre-contractual services, for the fulfillment of the contract or for the purpose of customer care (e.g. to provide you with an overview of your previous orders with us or to be able to offer you the so-called notepad function). At the same time, we then store the IP address and the date of your registration along with the time. Of course, this data will not be passed on to third parties.

During the further registration process, your consent to this processing will be obtained and reference will be made to this data protection declaration. The data collected by us in this process will be used exclusively for the provision of the customer account.

Insofar as you consent to this processing, Art. 6 para. 1 lit. a) DSGVO is the legal basis for the processing.

If the opening of the customer account also serves pre-contractual measures or the fulfillment of the contract, the legal basis for this processing is also Art. 6 (1) (b) DSGVO.

The consent given to us for the opening and maintenance of the customer account can be revoked at any time with effect for the future in accordance with Art. 7 (3) DSGVO. For this purpose, you only need to inform us of your revocation.

The data collected in this respect will be deleted as soon as the processing is no longer necessary. In doing so, however, we must observe retention periods under tax and commercial law.

Checking creditworthiness and scoring

Insofar as we offer you the basic option of payment by invoice as part of our range of goods or services and you make use of this option, we reserve the right to obtain credit information from a credit agency (such as Creditreform, Schufa, Bürgel or infoscore) on the basis of mathematical-statistical methods. For this purpose, your data, insofar as they are relevant to the contract, such as your name and address, will be forwarded to the credit agency. We use the subsequent information about the statistical probability of non-payment for our decision whether to offer you payment by invoice.

The legal basis for this processing is our legitimate interest in the default security of the claim pursuant to Art. 6 para.1 lit. f) DSGVO.

Newsletter

If you register for our free newsletter, the data you requested for this purpose, i.e. your e-mail address and – optionally – your name and address, will be transmitted to us. At the same time, we store the IP address of the Internet connection from which you access our website as well as the date and time of your registration. During the further registration process, we will ask for your consent to send you the newsletter, describe the content in detail and refer to this privacy policy. We use the data collected in this process exclusively for sending the newsletter – in particular, they are therefore not passed on to third parties.

The legal basis for this is Art. 6 para. 1 lit. a) DSGVO.

In accordance with Art. 7 (3) DSGVO, you can revoke your consent to the sending of the newsletter at any time with effect for the future. To do so, you simply need to inform us of your revocation or click on the unsubscribe link contained in each newsletter.

Contact requests / contact option

If you contact us via contact form or e-mail, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your request – without their provision, we can not answer your request or at best limited.

The legal basis for this processing is Art. 6 para. 1 lit. b) DSGVO.

Your data will be deleted if your inquiry has been answered conclusively and the deletion does not conflict with any statutory retention obligations, such as in the case of any subsequent contract processing.

User contributions, comments and ratings

We offer you the opportunity to publish questions, answers, opinions or evaluations, hereinafter referred to as “contributions”, on our website. If you make use of this offer, we process and publish your contribution, date and time of submission as well as the pseudonym used by you, if applicable.

The legal basis for this is Art. 6 para. 1 lit. a) DSGVO. In accordance with Art. 7 (3) DSGVO, you can revoke your consent at any time with effect for the future. For this purpose, you only need to inform us of your revocation.

In addition, we also process your IP and e-mail address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps if your contribution infringes the rights of third parties and/or it is otherwise unlawful.

The legal basis in this case is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the legal defense that may be necessary.

Subscription to contributions

Insofar as you publish contributions on our Internet pages, we also offer you the option of subscribing to any follow-up contributions by third parties. In order to be able to inform you about these follow-up contributions by e-mail, we process your e-mail address.

The legal basis for this is Art. 6 para. 1 lit. a) DSGVO. In accordance with Art. 7 (3) DSGVO, you can revoke your consent to this subscription at any time with effect for the future. To do so, you simply need to inform us of your revocation or click on the unsubscribe link contained in the respective email.

Google Analytics

We use Google Analytics on our website. This is a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The Google Analytics service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Usage and user-related information, such as IP address, location, time or frequency of visits to our website, is transferred to a Google server in the USA and stored there. However, we use Google Analytics with the so-called anonymization function. Through this function, Google already shortens the IP address within the EU or EEA.

The data collected in this way is in turn used by Google to provide us with an evaluation of the visit to our website and the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with any other data. In addition, Google keeps a record of your IP address at

https://www.google.com/intl/de/policies/privacy/partners

Google states that it will not associate your IP address with any other data. In addition, Google keeps a record of your IP address at https://www.google.com/intl/de/policies/privacy/partners

Google provides you with further information on data protection law, including information on how to prevent the use of your data.

https://tools.google.com/dlpage/gaoptout?hl=de

offers a so-called deactivation add-on together with further information on this. This add-on can be installed with the most common Internet browsers and offers you further control over the data that Google collects when you visit our website. The add-on tells the JavaScript (ga.js) of Google Analytics that information about the visit to our website should not be transmitted to Google Analytics. However, this does not prevent information from being transmitted to us or to other web analytics services. If and which other web analytics services are used by us, you will of course also find out in this privacy policy.

„Google+“-Social-Plug-in

In our website, we use the plug-in of the social network Google+ (“Google Plus”). Google+ is an internet service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”)

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) DSGVO.

Google provides further information about the possible plug-ins and their respective functions at https://developers.google.com/+/web/

https://developers.google.com/+/web/

is available for you.

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from Google’s servers in the USA. For technical reasons, it is necessary for Google to process your IP address. In addition, the date and time of your visit to our website will also be recorded.

If you are logged in to Google while visiting one of our websites with the plug-in, the information collected by the plug-in for your specific visit will be recognized by Google. Google may assign the information collected in this way to your personal user account there. If you use, for example, the so-called “Share” button of Google, this information will be stored in your Google user account and possibly published via the platform of Google. If you wish to prevent this, you must either log out of Google before visiting our website or make the appropriate settings in your Google user account.

Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at https://policies.google.com/privacy

https://policies.google.com/privacy

available at .

Google-Maps

On our website, we use Google Maps to display our location and to create directions. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when you access our website.

If you call up the Google Maps component integrated into our website, Google stores a cookie on your terminal device via your Internet browser. In order to display our location and provide directions, your user settings and data are processed. Here, we cannot exclude that Google uses servers in the USA.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in optimizing the functionality of our website.

Through the connection to Google established in this way, Google can determine from which website your request was sent and to which IP address the directions are to be transmitted.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under the item “Cookies”.

In addition, the use of Google Maps and the information obtained via Google Maps is subject to theGoogle Terms of Use https://policies.google.com/terms?gl=DE&hl=de and the Terms and Conditions for Google Maps https://www.google.com/intl/de_de/help/terms_maps.html.

In addition, Google offers a website at https://adssettings.google.com/authenticated https://policies.google.com/privacy

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

Google reCAPTCHA

On our website, we use Google reCAPTCHA to check and prevent interactions on our website by automated access, e.g. by so-called bots. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Due to the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

Through this service, Google can determine from which website a request is sent as well as from which IP address you use the so-called reCAPTCHA input box. In addition to your IP address, other information may be collected by Google that is necessary for the offer and guarantee of this service.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the security of our website and in the defense against unwanted, automated access in the form of spam or similar.

Google offers a service at https://policies.google.com/privacy

https://policies.google.com/privacy

for further information on the general handling of your user data.

Google Fonts

On our website, we use Google Fonts to display external fonts. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

To enable the display of certain fonts on our website, a connection to the Google server in the USA is established when you access our website.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the optimization and economic operation of our website.

Through the connection to Google established when our website is called up, Google can determine from which website your request was sent and to which IP address the display of the font is to be transmitted.

Google offers at https://adssettings.google.com/authenticated https://policies.google.com/privacy

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

for further information, in particular on the options for preventing the use of data.

“Facebook” social plug-in

We use the plug-in of the social network Facebook on our website. Facebook is an internet service of facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA. In the EU, this service is in turn operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, hereinafter both referred to as “Facebook”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our website.

Facebook provides further information about the possible plug-ins and their respective functions at https://developers.facebook.com/docs/plugins/

https://developers.facebook.com/docs/plugins/

is available for you.

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from Facebook’s servers in the USA. For technical reasons, it is necessary for Facebook to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Facebook while you visit one of our web pages provided with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Facebook. Facebook may assign the information collected in this way to your personal user account there. If, for example, you use the so-called “Like” button of Facebook, this information will be stored in your Facebook user account and possibly published via the platform of Facebook. If you wish to prevent this, you must either log out of Facebook before visiting our website or prevent the loading of the Facebook plug-in by using an add-on for your internet browser.

Facebook provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at https://www.facebook.com/policy.php

https://www.facebook.com/policy.php

available at .

„Twitter“-Social-Plug-in

We use the plug-in of the social network Twitter on our website. Twitter is an Internet service of Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter”.

Due to the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Twitter guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our website.

If the plug-in is stored on one of the pages of our website that you visit, your internet browser downloads a representation of the plug-in from the servers of Twitter in the USA. For technical reasons, it is necessary for Twitter to process your IP address. In addition, the date and time of your visit to our website are also recorded.

If you are logged in to Twitter while visiting one of our websites with the plug-in, the information collected by the plug-in from your specific visit will be recognized by Twitter. Twitter may assign the information collected in this way to your personal user account there. If you use, for example, the so-called “Share” button of Twitter, this information will be stored in your Twitter user account and possibly published via the platform of Twitter. If you want to prevent this, you must either log out of Twitter before visiting our website or make the appropriate settings in your Twitter user account.

Twitter provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy available at https://twitter.com/privacy

https://twitter.com/privacy

available at .

Tracking pixel of the WORT collecting society (VG WORT)

On our website, we use the so-called VG WORT tracking pixel from the provider INFOnline GmbH, Forum Bonn Nord, Brühler Str. 9, 53119 Bonn, Germany, in the form of the so-called SZM (Scalable Central Measurement Method).

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the optimization and economic operation of our website and in the consideration of copyright interests regarding the content of our website.

The tracking pixel is a graphic that is placed on our website and determines statistical key figures. This makes it possible to calculate the copy probability of texts based on the number of calls and the specific content of our Internet presence. The collection of this data is anonymous. In order to be able to record the access figures as well as your possibly recurring visit, either a so-called session cookie is placed on your end device by your Internet browser or a signature is used, which is created from various information of your Internet browser (e.g. user agent, screen resolution, etc.). However, your IP address is only processed in anonymous form. As an individual user, you are not identifiable at any time.

If you do not agree to this processing, you have the option of preventing the storage of the cookie by means of a setting in your Internet browser. You can find more information on this above under “Cookies”. In addition, you have the option to terminate SZM measurement by way of the so-called opt-out. By confirming the link https://optout.ioam.de/

https://optout.ioam.de/

a cookie is stored on your end device via your Internet browser, which prevents further analysis. Please note, however, that you will have to click the above link again if you delete the cookies stored on your terminal device.

YouTube

We use YouTube on our website. This is a video portal of YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as “YouTube”.

YouTube is a subsidiary of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google, and thus also its subsidiary YouTube, guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

We use YouTube in connection with the “Enhanced Privacy Mode” function in order to be able to show you videos. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in improving the quality of our website. According to YouTube, the “enhanced data protection mode” function means that the data described in more detail below is only transmitted to the YouTube server when you actually start a video.

Without this “Enhanced Privacy Mode”, a connection to the YouTube server in the USA is established as soon as you call up one of our Internet pages on which a YouTube video is embedded.

This connection is necessary in order to be able to display the respective video on our website via your Internet browser. In the course of this, YouTube will at least record and process your IP address, the date and time, as well as the website you visited. In addition, a connection to Google’s advertising network “DoubleClick” is established.

If you are logged in to YouTube at the same time, YouTube will assign the connection information to your YouTube account. If you wish to prevent this, you must either log out of YouTube before visiting our website or make the appropriate settings in your YouTube user account.

For the purpose of functionality as well as for the analysis of user behavior, YouTube permanently stores cookies on your end device via your Internet browser. If you do not agree with this processing, you have the option to prevent the storage of cookies by a setting in your Internet browser. You can find more information on this above under “Cookies”.

Google provides further information on the collection and use of data as well as your rights and protection options in this regard in the privacy policy published at https://policies.google.com/privacy

https://policies.google.com/privacy

available at .

Web analysis etracker

We use etracker on our website. This is a web analysis service provided by etracker GmbH, Erste Brunnenstr. 1, 20459 Hamburg, Germany, hereinafter referred to as “etracker”.

etracker is used by us to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

To analyze usage behavior, etracker stores cookies on your end device via your internet browser and creates a pseudonymous usage profile. However, the data processed in this way will not be used to identify you personally without your separate consent. Likewise, this data will not be merged with other personal data.

If you do not agree to this processing, you have the option of preventing the storage of the cookie by means of a setting in your Internet browser. You can find more information on this above under “Cookies”.

In addition, you have the option to stop the analysis of your usage behavior by way of the so-called opt-out. By confirming the link https://www.etracker.de/privacy?et=V23Jbb

https://www.etracker.de/privacy?et=V23Jbb

a cookie will be stored on your terminal device via your Internet browser, which prevents further analysis. Please note, however, that you will have to click the above link again if you delete the cookies stored on your terminal device.

Web analysis Hotjar

We use Hotjar on our website. This is a web analytics service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, hereinafter referred to as “Hotjar”.

Hotjar is used by us to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

Hotjar allows us to log and evaluate your usage behavior on our website, such as your mouse movements or mouse clicks. However, your visit to our website is anonymized. In addition, Hotjar analyzes information about your operating system, your Internet browser, incoming or outgoing references (“links”), the geographical origin as well as the type and trigger of the terminal device you are using and processes this information for statistical purposes. Likewise, Hotjar can obtain direct feedback from you. In addition, Hotjar offers at https://www.hotjar.com/privacy

https://www.hotjar.com/privacy

for further data protection information.

In addition, you have the option of ending the analysis of your usage behavior by way of the so-called opt-out. By confirming the link https://www.hotjar.com/opt-out

https://www.hotjar.com/opt-out

a cookie is stored on your end device via your Internet browser, which prevents further analysis. Please note, however, that you will have to click the above link again if you delete the cookies stored on your end device.

Web analysis Criteo

In our website, we use Criteo for analysis as well as for the individual insertion of advertising. Criteo is a service of Criteo SA, 32 Rue Blanche, 75009 Paris, hereinafter referred to as “Criteo”.

The legal basis is Art. 6 para. 1 lit. f) DSGVO.

Information about your visit to our website and your activities on the websites of our advertising partners is collected via so-called tracking cookies and similar storage technologies. This information includes, for example, the number of sub-pages you have viewed, advertisements and products, the search function you have used, information about your terminal device (device type, operating system, version) or about your location, for example, in order to advertise only regionally available products or services. For this purpose, Criteo uses a technical ID that records the products you have viewed and your search behavior. According to Criteo, however, this does not identify you personally – only anonymous information about your possible interests is determined.

After evaluating the information collected, Criteo places individual advertisements on our website or on the websites of our advertising partners (so-called publishers).

The advertising partners can recognize by means of cookies, which are stored on your end device via your Internet browser, whether an advertisement from the

Criteo advertising network should be displayed.

In doing so, Criteo processes your full IP address solely for the following purposes:

– Detection of fraud, for example, to detect visits that are not due to human behavior,

– Attribution of sales;

– Marketing reports with aggregated data.

Criteo offers a website at https://www.criteo.com/de/privacy/

https://www.criteo.com/de/privacy/

for further data protection information as well as information about the analysis and advertising displays.

If you do not agree to this processing, you have the option of preventing the storage of cookies by means of a setting in your Internet browser. You can find more information on this above under “Cookies”.

Under the above link, you can also prevent the analysis of your visit by means of a so-called opt-out cookie. In this case, a cookie is stored on your end device via your Internet browser, which prevents further analysis. Please note, however, that you will have to set this cookie again if you delete the cookies stored on your end device.

MailChimp – Newsletter

We offer you the opportunity to register for our free newsletter via our website.

For newsletter dispatch, we use MailChimp, a service of The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to only as “The Rocket Science Group”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active

The Rocket Science Group guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. In addition, The Rocket Science Group offers a data protection service at https://mailchimp.com/legal/privacy/

https://mailchimp.com/legal/privacy/

for further data protection information.

If you register for our newsletter, the data requested during the registration process, such as your e-mail address and, optionally, your name and address, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be stored. In the course of the further registration process, your consent to the sending of the newsletter will be obtained, the content will be described in detail and reference will be made to this privacy policy.

The newsletter subsequently sent via The Rocket Science Group also contains a so-called tracking pixel, also called “web beacon”. With the help of this tracking pixel, we can evaluate whether and when you have read our newsletter and whether you have followed any further links contained in the newsletter. In addition to other technical data, such as the data of your IT system and your IP address, the processed data is stored so that we can optimize our newsletter offer and respond to the wishes of the readers. The data is thus used to increase the quality and attractiveness of our newsletter offer.

The legal basis for the dispatch of the newsletter and the analysis is Art. 6 para. 1 lit. a.) DSGVO.

In accordance with Art. 7 (3) DSGVO, you can revoke your consent to the sending of the newsletter at any time with effect for the future. (3) DSGVO, you can revoke your consent to the sending of the newsletter at any time with effect for the future. To do so, you simply need to inform us of your revocation or use the unsubscribe link contained in each newsletter.

Jetpack – WordPress Stats

In our website, we use Jetpack with the extension “WordPress Stats”. This is a web analytics service provided by Automattic Inc, 132 Hawthorne Street, San Francisco, CA 94107, USA, hereinafter only referred to as “Automattic”.

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active

https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active

Automattic guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

The Jetpack – WordPress Stats service is used to analyze the usage behavior of our website. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

To analyze usage behavior, Jetpack – WordPress Stats stores cookies on your end device via your internet browser.

During processing, your IP address, the website(s) of our internet presence that you visit, the website from which you accessed our internet presence (referrer URL), the time you spend on our internet presence and the frequency with which you access one of our websites are recorded. The data collected in the process is stored on an Automattic server in the USA. However, your IP address is anonymized immediately after processing and before it is stored.

If you do not agree with this processing, you have the option to prevent the storage of the cookie by a setting in your Internet browser. You can find more information on this above under “Cookies”.

„Shariff“-Social-Media-Buttons

On our website, we use the plug-ins of the social networks mentioned below. To integrate these plug-ins, we in turn use the “Shariff” plug-in.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the quality improvement of our website.

Shariff is an open source program developed by c’t and heise. By integrating this plug-in, linked graphics prevent the social network plug-ins named in more detail below from automatically establishing a connection to the respective server of the social network plug-in when you visit our website(s), on which the respective social network plug-in is in turn integrated. Only when you click on one of these linked graphics will you be redirected to the service of the respective social network. Only then will information about the usage process be collected by the respective social network. This information includes, for example, your IP address, the date and time and the page you visited on our website.

If you are logged into one of the social network services while visiting one of our websites with the corresponding plug-in, the provider of the respective social network may be able to recognize the information collected from your specific visit and assign it to your personal user account or publish it. If, for example, you use the so-called “Share” button of the respective social network, this information may be stored in your user account there and published via the platform of the respective social network provider. If you wish to prevent this, you must either log out of the respective social network before clicking on the graphic or make the appropriate settings in your user account of the social network.

Further information about “Shariff” is available from heise at https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html

can be found here.

The following social networks are integrated into our website:

Google+ of Google LLC, 1600 Amphitheatre Parkway, Mountain View, California, 94043, USA.

Data protection information can be found at https://policies.google.com/privacy

Through certification according to the EU-US Privacy Shield () https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that EU data protection requirements are also complied with when processing data in the USA.

Facebookof Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA, operated within the EU by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

Privacy information can be found at https://www.facebook.com/policy.php

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”).

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Facebook guarantees that the data protection requirements of the EU are also complied with when processing data in the USA. https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

Twitterof Twitter Inc, 795 Folsom St, Suite 600, San Francisco, CA 94107, USA.

Privacy information can be found at https://twitter.com/privacy

Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

Twitter guarantees that the EU data protection requirements are also complied with when processing data in the USA.

Google AdWords with conversion tracking

In our website, we use the advertising component Google AdWords and the so-called conversion tracking. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

We use conversion tracking for targeted advertising of our offer. The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you click on an ad placed by Google, the conversion tracking we use stores a cookie on your terminal device. These so-called conversion cookies lose their validity after 30 days and do not serve to identify you personally.

If the cookie is still valid and you visit a specific page of our website, both we and Google can evaluate that you have clicked on one of our ads placed on Google and that you have subsequently been redirected to our website.

Google uses the information obtained in this way to provide us with statistics about visits to our website. In addition, this provides us with information about the number of users who clicked on our ad(s) and about the pages of our website that were subsequently accessed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way.

You can also prevent or restrict the installation of cookies using the appropriate settings in your Internet browser. At the same time, you can delete cookies that have already been stored at any time. However, the steps and measures required for this depend on your specific Internet browser used. If you have any questions, please use the help function or documentation of your Internet browser or contact its manufacturer or support.

Furthermore, Google also offers the following link

https://services.google.com/sitestats/de.html

https://www.google.com/policies/technologies/ads/

https://www.google.de/policies/privacy/

https://services.google.com/sitestats/de.html https://www.google.com/policies/technologies/ads/ https://www.google.de/policies/privacy/ for further information on this topic and in particular on the options for preventing data use.

Google AdSense

We use Google AdSense on our website to integrate advertisements. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

Through Google AdSense, cookies as well as so-called web beacons are stored on your end device via your internet browser. This enables Google to analyze how you use our website. The information collected in this way, along with your IP address and the advertising formats displayed to you, is transferred to Google in the USA and stored there. Furthermore, Google may pass this information on to contractual partners. However, Google declares that your IP address would not be merged with other data of yours.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. Details on this can be found above under the item “Cookies”.

In addition, Google offers a cookie service at https://policies.google.com/privacy https://adssettings.google.com/authenticated

https://policies.google.com/privacy

https://adssettings.google.com/authenticated

for further information, in particular on the options for preventing the use of data.

Google Remarketing or “Similar Target Groups” Component from Google

We use the remarketing or “similar target groups” function on our website. This is a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Through the certification according to the EU-US Privacy Shield (“EU-US Privacy Shield”). https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

Google guarantees that the data protection requirements of the EU are also complied with when processing data in the USA.

We use this function to serve interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.

The legal basis is Art. 6 para. 1 lit. f) DSGVO. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

In order to enable this advertising service, Google stores a cookie with a sequence of numbers on your terminal device during your visit to our website via your internet browser. This cookie records both your visit and the use of our website in anonymized form. However, no personal data is passed on in the process. If you subsequently visit the website of a third party that also uses the Google advertising network, advertisements may appear that relate to our website or our offers there.

To permanently disable this function, Google offers for the most common Internet browsers via https://www.google.com/settings/ads/plugin

https://www.google.com/settings/ads/plugin

offers a browser plug-in for the most common Internet browsers.

Likewise, the use of cookies from certain providers can be disabled, e.g. via https://www.youronlinechoices.com/uk/your-ad-choices

https://www.youronlinechoices.com/uk/your-ad-choices

or

https://www.networkadvertising.org/choices/

https://www.networkadvertising.org/choices/ can be deactivated by opting out.

Through cross-device marketing, Google may be able to track your usage behavior across multiple devices, so that you may be shown interest-based, personalized advertising even if you switch devices. However, this requires that you have consented to the linking of your browsing history with your existing Google account.

Google provides further information on Google Remarketing at https://www.google.com/privacy/ads/

https://www.google.com/privacy/ads/

at.

affilinet tracking cookies

We also advertise third-party offers and services on our website. If you conclude a contract with the third-party provider as a result of our advertising for these third-party offers, we receive a commission for this.

In order to correctly record the successful referral, we use the so-called affilinet tracking cookie. However, this cookie does not store any of your personal data. It only records our identification number as the referring provider and the order number of the advertising material you clicked on (e.g. a banner or a text link). We need this information for the purpose of payment processing or payment of our commissions.

If you do not agree to this processing, you have the option of preventing the storage of cookies by changing the settings in your Internet browser. You can find more information on this above under “Cookies”.

Newsletter via WhatsApp

You can also receive our free newsletter via the instant messaging service WhatsApp. WhatsApp is a service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc, 1601 Willow Road, Menlo Park, California 94025, USA, both hereinafter referred to only as “WhatsApp”. Partial processing of user data takes place on WhatsApp servers in the U.S.A. Through certification under the EU-US Privacy Shield (“EU-US Privacy Shield”) https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active

https://www.privacyshield.gov/participant?id=a2zt0000000TSnwAAG&status=Active

WhatsApp guarantees, however, that the data protection requirements of the EU are also complied with when processing data in the USA. In addition, WhatsApp offers a data protection service at https://www.whatsapp.com/legal/#privacy-policy

https://www.whatsapp.com/legal/#privacy-policy

offers further data protection information

To receive our newsletter via WhatsApp, you need a WhatsApp user account. Details of what data WhatsApp collects during registration can be found in the aforementioned WhatsApp data protection information.

If you then register to receive our newsletter via WhatsApp, the mobile phone number you entered during the registration process will be processed by WhatsApp. In addition, your IP address and the date and time of your registration will be stored. In the course of the further registration process, your consent to the sending of the newsletter will be obtained, the content will be described in detail and reference will be made to this privacy policy.

The legal basis for the sending of the newsletter and the analysis is Art. 6 para. 1 lit. a.) DSGVO.

In accordance with Art. 7 (3) DSGVO, you can revoke your consent to the sending of the newsletter at any time with effect for the future. To do this, you only need to inform us of your revocation. Likewise, you can block the receipt of the newsletter by a setting in the WhatsApp software on your terminal device.

Sweepstakes

We offer you the opportunity to participate in competitions via our website. If you participate in one of our competitions, the data entered by you on the occasion of participation will be processed without your further consent, but of course exclusively for the implementation and processing of the respective competition.

As part of the processing of the competition, we pass on your data to the transport company commissioned with the delivery of the goods or to a financial service provider, insofar as the transfer is necessary for the delivery or payment of your prize. If your data is published in the event of a win, you will be informed of this as part of the declaration of consent.

The legal basis for the forwarding of the data is then Art. 6 para. 1 lit. b) DSGVO.

In accordance with Art. 7 (3) DSGVO, you can revoke your consent to the processing of data for participation in our competitions at any time with effect for the future. To do so, you only need to inform us of your revocation.

Online job applications / publication of job advertisements

We offer you the opportunity to apply to us via our website. For these digital applications, your applicant and application data will be collected and processed electronically by us for the purpose of handling the application process.

The legal basis for this processing is Section 26 (1) sentence 1 BDSG in conjunction with. Art. 88 para. 1 DSGVO.

If an employment contract is concluded after the application process, we will store the data you provided during the application in your personnel file for the purpose of the usual organizational and administrative process – this, of course, in compliance with the more extensive legal obligations.

The legal basis for this processing is also Section 26 (1) sentence 1 BDSG in conjunction with. Art. 88 para. 1 DSGVO.

If an application is rejected, we automatically delete the data provided to us two months after notification of the rejection. However, the deletion does not take place if the data requires longer storage of up to four months or until the conclusion of legal proceedings due to legal provisions, e.g. due to the obligation to provide evidence according to the AGG.

In this case, the legal basis is Art. 6 Para. 1 lit. f) DSGVO and § 24 Para. 1 No. 2 BDSG. Our legitimate interest lies in the legal defense or enforcement.

If you expressly consent to a longer storage of your data, e.g. for your inclusion in a database of applicants or interested parties, the data will be further processed based on your consent. The legal basis is then Art. 6 para. 1 lit. a) DSGVO. However, you can of course revoke your consent at any time in accordance with Art. 7 (3) DSGVO by declaration to us with effect for the future.